Market Assessment

· What is the nature of the Industry/ specific market niche?

· Which sub segments appear more attractive (product/service portfolio analysis)?

· Value addition at each stage of the industry value chain?

· What is the size and growth of the industry?

· Nature of competitive landscape?

· Trends in behavior of key customer segments?

· How attractive is the ‘business environment?

· What are the available entry scenarios?

· Key macro level risks?

· Forecast and stability of economic outlook?

· Stability of the political environment?